Do Websites Have To Look Marvelous To Be Marvelous?
“You Look Marvelous, Darling, because in Ricardo’s world, it’s not how you look, it’s how you feel…” – Billy Crystal as Ricardo on SNL I won’t hold you in suspense. No, websites do not have to look marvelous to be marvelous. Long gone are the days when it was common to land on a site that [...]
Finding Analogy in Disassembling a Deck and Simplifying a Website
Simplifying a site from time to time is a necessity. You might say you have a reason for every ounce of content on your website. You might feel as though taking away some of that content today would result in a lost customer tomorrow. Don’t be over-dramatic. Put yourself in their shoes: Would you rather wade through tons of content that is useless to you to find the content that you are seeking, or would you prefer to land on a website and see clear paths to your desired content?
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