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Project Managers are Integral to any Company… Including Yours

From my vantage point, there is a greater sense of urgency among businesses today to bring project management expertise in-house to help organize and formalize the creation and roll-out of new projects. Generally speaking, large companies have a more immediate need to adopt project management (PM) as an essential approach to coordinating lots of moving [...]

Do Websites Have To Look Marvelous To Be Marvelous?

“You Look Marvelous, Darling, because in Ricardo’s world, it’s not how you look, it’s how you feel…” – Billy Crystal as Ricardo on SNL I won’t hold you in suspense. No, websites do not have to look marvelous to be marvelous. Long gone are the days when it was common to land on a site that [...]

Subway Rewards Card: A Quick Study of a Clunky Loyalty Program

In growing list of national food establishments offering a customer rewards program, the Subway® program would have to rank near or at the bottom of the list in user-friendliness.

Don’t Let Your CEO Kill Your Ideas. Kiln Them First.

I think the winning approach to presenting a new idea is, well… don’t present it. At least, not until you can expand that idea into more than one area of the business that could benefit from your solution to a problem.

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    Take Your Site from Web to Wow! with UpStepWeb.com's professional Wordpress site design, search engine optimization, and social networking consultation services. Jason Martin is a online marketing professional with over a decade of experience making websites more user-friendly and profitable.
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