My Resume
I am currently seeking a full-time permanent opportunity in the Cincinnati area, related to online marketing, interactive marketing, or online business development. Contact me if my qualifications fit your needs.
Click Here to Listen to Jason Martin’s radio resume!
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Jason L. Martin
PROFESSIONAL PROFILE
Creative-minded, results-driven leader with 11-year track record of developing and enhancing online marketing programs. Skilled in both strategizing and implementing of web content, email marketing, search engine optimization (SEO), search marketing (SEM), and social networking. Talent for online advertising and engagement has generated consumer acquisition and loyalty that translates to 20% gain in site visits and 25% gain in site pageviews year-over-year.
AREAS OF EXPERTISE
online marketing
social media strategies
project management
SEO / SEM
directing website development
website analytics
e-mail marketing
e-commerce
PROFESSIONAL EXPERIENCE
Car-Part.com, Fort Wright, KY (11/2010-present)
Marketing Manager
- Developing the annual marketing and content plan in support of marketing strategies for software development company
- Creating and managing marketing campaigns for key software products, focused on building content for go-to-market initatives
- Initiating and monitoring digital assets, including websites, email marketing, SEO, and social media, and integrating with print marketing campaigns, for a cohesive brand identity
- Providing leadership in all areas of marketing, communications, and business development, while interfacing with sales, support, and technical divisions to ensure consistent messaging
- Driving continual innovation of websites to drive customer engagement and sales; recently-proposed strategies are now being developed into site enhancements for 2011 release
- Overseeing participation at over 150 trade shows annually.
PRIME, INC., Dayton, OH (4/2010-10/2010)
Vice President, Cross-Media Marketing Services
- Directed the strategies and development of marketing service company’s B2B customer lead generation and brand awareness campaigns
- Integrated print and web marketing mediums to customize initiatives such as new product launches, event marketing, and new customer acquisition programs for clients
- Co-managed the implementation of cross-media marketing software into business to better serve clients needing to connect all marketing activities, CRM, and tracking
- Re-branded Prime’s outbound marketing materials and messaging to re-introduce to local and national markets, elevating the company’s USPs and overall services to a more upscale level. Examples of re-branding include sales presentations and talking points, collateral, and website.
- Developed a new service offering focused on providing pre- and post-event marketing campaigns for companies exhibiting at trade shows, conferences, and other corporate events
- Took on additional responsibilities in outside sales to gain new business in Cincinnati area.
F+W MEDIA, INC., Cincinnati, OH (2008-2009)
Online Product and Marketing Manager (4/2009 – 11/2009)
- Steadily promoted to lead new online business projects and improving existing programs that fall within a varied set of customer engagement interests and needs
- Developed a subscriber-only content website that has generated a 10% boost in sales in only its first month
- Lead implementation and use of Omniture and Google Analytics website traffic analytics
- Enhance the acquisition, retention, and e-commerce performance of websites and email programs, and develop recommendations for site managers to maximize return traffic and pageview growth
- Primary advisor and architect of evolving social media activity across entire company, using LinkedIn, Facebook and Twitter
- Identify and implement action plans to boost pages per visit across all websites
- Developed standard reporting for email performance, growth, and revenue production
- Work with internal development and site management to discern website user needs against the business goals and then act within budget and deadlines.
Manager of Web Customer Engagement (6/2008 – 11/2009)
- Boost pageviews by 25% across all F+W websites by using the most current usability and Search Engine Optimization (SEO) and Search Engine Marketing (SEM) practices in the industry
- Manage the performance and analytics of over 70 websites and email programs, communicating necessary measures for site improvements to wide variety of internal subject matter experts
- Provide guidance to staff on Facebook, Twitter and LinkedIn social media tools to build strong and active online communities
- Develop projects to enhance sites, and communicating strategies, milestones, and expected outcomes web development and upper-management personnel
- Create snapshots of business pre- and post project implementation, and measuring trends and customer engagement with Omniture and Google Analytics
- Enforce best-practices for email and website design that effectively drives traffic to key revenue-building site areas.
EXECUTIVE JET MANAGEMENT, INC., Cincinnati, OH (2001 – 2008)
Marketing and Communications Manager (2005 – 2008)
- Directed SEM and SEO campaigns, directly responsible for increase in website search rankings from the third page to the first page in the most popular industry category keyword searches
- Spearheaded website initiatives for purpose of sales lead generation and brand awareness. Took over stale, non-producing website to the #1 producing lead generator source in the company.
- Under a $200K online annual budget, website initiatives accounted for over $2M in revenues
- Created direct email marketing program resulting in 28% open rates and over 10% click-thru rates, online advertising campaigns driving six-figure revenues, and OTM campaigns accounting for over a dozen new client sales within 12 months
- Conceived and implement marketing strategies and provide performance metrics to corporate senior staff. Manage marketing programs generating over $8 million in new business
- Reported on online program metrics via traffic software to senior executives
- Participated in introducing ISO-9001 procedures to implement SOPs across entire company.
Senior Marketing Coordinator (2002 – 2008)
- Led several project management teams of personnel from sales, human relations, and client relations areas to instill new processes in order to increase sales and customer satisfaction
- Supported 30 company representatives in their pursuit of new business sales.
Marketing Coordinator (2001 – 2008)
- Trained corporate personnel in living the corporate brand and developed related sales tools
- Built direct mail vertical market campaigns and led sales channel communications.
THE CINCINNATI REDS, Cincinnati, OH
Customer Service Representative (2000 – 2001)
- Handled inquiries and concerns to retain loyal base of customers
- Worked closely with organization personnel in event planning and execution.
Communications Department Writer, (2000 – 2001)
- Researched and wrote articles for 30,000-subscriber newsletter.
EDUCATION
THE AMERICAN UNIVERSITY, Washington, DC
Masters in Fine Arts, Creative Writing, 1999
UNIVERSITY OF CINCINNATI, Cincinnati, OH
Bachelor of Arts, English, 1997
REFERENCES AVAILABLE UPON REQUEST (or see LinkedIn Profile: www.linkedin.com/in/jasonlmartin)
Twitter Profile: @martinjason
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