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	<title>UpStepWeb.com</title>
	<link>http://upstepweb.com</link>
	<description>Professional Web Design &#124; SEO &#124; Social Media Consultation</description>
	<lastBuildDate>Sat, 17 Apr 2010 00:38:35 +0000</lastBuildDate>
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		<title>Finding Analogy in Disassembling a Deck and Simplifying a Website</title>
		<description><![CDATA[Simplifying a site from time to time is a necessity. You might say you have a reason for every ounce of content on your website. You might feel as though taking away some of that content today would result in a lost customer tomorrow. Don't be over-dramatic. Put yourself in their shoes: Would you rather wade through tons of content that is useless to you to find the content that you are seeking, or would you prefer to land on a website and see clear paths to your desired content? ]]></description>
		<link>http://upstepweb.com/2010/04/16/disassembling-a-deck-simplifying-a-website/</link>
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		<title>Use Webinars to Boost Your Lead Generation and Your Brand Reputation</title>
		<description><![CDATA[Being thought of as a thought-leader and expert in your industry can be priceless if you want to boost your lead generation efforts.]]></description>
		<link>http://upstepweb.com/2010/03/31/use-webinars-lead-generation-brand-reputation/</link>
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		<title>Social Networking for Business: What You Put Into It Is What You Get Out Of It</title>
		<description><![CDATA[A frequent criticism of social networking in business is that there&#8217;s just too much information that is irrelevant to sift through to find the relevant information. The idea is daunting, to many, to have to stay tuned in to your networks for what may be just one or two ounces of valuable business-related content when [...]]]></description>
		<link>http://upstepweb.com/2010/03/10/social-networking-for-business-what-you-put-into-it-is-what-you-get-out-of-it/</link>
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		<title>Website Keyword Density: The Holy Grail is in your Authenticity</title>
		<description><![CDATA[An article published today on SEO keyword density raises, yet again, one of the eternal questions asked by website owners: &#8220;What is the most effective balance of keywords within a given page of a site?&#8221;
The article refers to the widely-held belief that the perfect keyword density on a web page is 2-4%. That sounds about [...]]]></description>
		<link>http://upstepweb.com/2010/03/01/keyword-density-the-holy-grail-is-in-your-authenticity/</link>
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		<title>Mr. Mom&#8217;s Guide To Not Pooping Out On Your Job Search</title>
		<description><![CDATA[The past couple months, since being &#8220;downsized&#8221; from my old job, has made me feel more like Michael Keaton in the movie &#8220;Mr. Mom&#8221; than I had ever expected. I could have been Keaton&#8217;s understudy, minus the chainsaw and 1980&#8217;s house decor:

I love being Mr. Mom, and if it paid as well in money as [...]]]></description>
		<link>http://upstepweb.com/2010/02/03/mr-moms-guide-to-not-pooping-out-on-your-job-search/</link>
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		<title>&#8220;Social Media Has No Place in My Industry.&#8221; THINK AGAIN!</title>
		<description><![CDATA[“Social media doesn’t have a place in my business.” Ack! I cringe a little when I hear this sentence or variations of it. When I hear that – after the cringe – I wonder if those same people would have looked at the first computer and said, “Computers don’t have a place in my business.” [...]]]></description>
		<link>http://upstepweb.com/2010/01/27/social-media-has-no-place-in-my-industry-think-again/</link>
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		<title>Proper Care and Feeding of Your Website: Part 1</title>
		<description><![CDATA[As I meet individuals and company representatives who are seeking to redesign their website or find new ways to bring in traffic and sales leads, I am constantly reminded of the fact that websites are living, breathing beings. They really should not be looked upon as things you buy because &#8220;the CEO says we need [...]]]></description>
		<link>http://upstepweb.com/2010/01/22/proper-care-and-feeding-of-your-website-part-1/</link>
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		<title>Being Mr. Mom and Mr. Perfect Hire: How to Juggle</title>
		<description><![CDATA[As the clock ticked past midnight into the first moments of 2010, I was awake with my wife, coaxing my 7 month old son back to sleep. He has bouts of bad dreams, we think, and that seemed to be what woke him up this time, once again. Since I&#8217;ve been seeking new, full-time employment, [...]]]></description>
		<link>http://upstepweb.com/2010/01/13/being-mr-mom-and-mr-perfect-hire-how-to-juggle/</link>
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		<title>UpStepWeb Wednesday: Don&#8217;t Let Social Become Stagnate</title>
		<description><![CDATA[In the beginning stages of the social networking era, which arguable began around 2 years ago with the rise in popularity of Twitter and Facebook, we couldn&#8217;t get enough of being &#8220;social&#8221; on the web. Whether for personal or business, many of us (including me) probably logged on a half-dozen times per day to tweet [...]]]></description>
		<link>http://upstepweb.com/2009/12/16/upstepweb-wednesday-dont-let-social-become-stagnate/</link>
			</item>
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		<title>SocialMention.com: Tracking your social footprint</title>
		<description><![CDATA[I was reminded this week while at a business networking event about SocialMention.com, a free search engine that tracks the instances, or mentions, of personal name, company name, or social account names. It&#8217;s a very useful site for those who are interested in researching how their business is perceived, good or bad, in the market. [...]]]></description>
		<link>http://upstepweb.com/2009/12/02/socialmention-com-tracking-your-social-footprint/</link>
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