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Project Managers are Integral to any Company… Including Yours

From my vantage point, there is a greater sense of urgency among businesses today to bring project management expertise in-house to help organize and formalize the creation and roll-out of new projects. Generally speaking, large companies have a more immediate need to adopt project management (PM) as an essential approach to coordinating lots of moving [...]

Do Websites Have To Look Marvelous To Be Marvelous?

“You Look Marvelous, Darling, because in Ricardo’s world, it’s not how you look, it’s how you feel…” – Billy Crystal as Ricardo on SNL I won’t hold you in suspense. No, websites do not have to look marvelous to be marvelous. Long gone are the days when it was common to land on a site that [...]

Subway Rewards Card: A Quick Study of a Clunky Loyalty Program

In growing list of national food establishments offering a customer rewards program, the Subway® program would have to rank near or at the bottom of the list in user-friendliness.

Don’t Let Your CEO Kill Your Ideas. Kiln Them First.

I think the winning approach to presenting a new idea is, well… don’t present it. At least, not until you can expand that idea into more than one area of the business that could benefit from your solution to a problem.

The 3 V’s of Measuring Your Social Content Quality

Here is my formula to help define if the content that a social network content manager wants to post is high quality and worth their community’s time and attention.

Use Webinars to Boost Your Lead Generation and Your Brand Reputation

Being thought of as a thought-leader and expert in your industry can be priceless if you want to boost your lead generation efforts.

Mr. Mom’s Guide To Not Pooping Out On Your Job Search

The past couple months, since being “downsized” from my old job, has made me feel more like Michael Keaton in the movie “Mr. Mom” than I had ever expected. I could have been Keaton’s understudy, minus the chainsaw and 1980′s house decor: MR. MOM: Movie Trailer. Watch more top selected videos about: Movie Trailers, Stan [...]

Proper Care and Feeding of Your Website: Part 1

As I meet individuals and company representatives who are seeking to redesign their website or find new ways to bring in traffic and sales leads, I am constantly reminded of the fact that websites are living, breathing beings. They really should not be looked upon as things you buy because “the CEO says we need [...]

Being Mr. Mom and Mr. Perfect Hire: How to Juggle

As the clock ticked past midnight into the first moments of 2010, I was awake with my wife, coaxing my 7 month old son back to sleep. He has bouts of bad dreams, we think, and that seemed to be what woke him up this time, once again. Since I’ve been seeking new, full-time employment, [...]

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    Take Your Site from Web to Wow! with UpStepWeb.com's professional Wordpress site design, search engine optimization, and social networking consultation services. Jason Martin is a online marketing professional with over a decade of experience making websites more user-friendly and profitable.
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