Posted on | February 24, 2011 | 9 Comments
In growing list of national food establishments offering customer rewards program, the Subway® program would have to rank near or at the bottom of the list in user-friendliness. I say this as a loyal customer who would visit the establishment even if they had no rewards program to offer.
Here is the Subway Rewards program, in a nutshell:
- Pick up a card at any participating Subway restaurant
- Register the card online by signing in at mysubwaycard.com
- Get the card swiped whenever you make a purchase at Subway
- Collect points for each purchase
- As you accumulate points, use them for future purchases.
Here are the flaws in the Subway Rewards program:
- There is no easy way to identify what your card balance equates to in food items, The only place I’ve found that information is in their FAQ on their mysubwaycard.com site.
- Right away, upon logging in, I expect to see my current rewards balance and what food items I’ve earned. Instead, what I see is my card number, and a number that must be my rewards balance. I can click that card number, but nothing informative appears, like what food items I can get for free in exchange for my past loyalty.
- I shouldn’t have to log in with an email address and password to check my balance. Subway makes me log in to see my card balance, just like Starbucks does on their site. But I prefer the Barnes & Noble experience for balance-checking. All a card holder should need to do is type in the card number and maybe the PIN.
- How about giving the option for a keychain tag, instead of the card that is adding to my wallet’s double-digit weight (picture George Costanza’s exploding wallet!).
Finally, I don’t believe that your Rewards balance appears on your receipt after the Subway sandwich artist swipes your card. I will confirm that today, when I show my loyalty again to my nearby Subway.
UPDATE: I checked my Subway receipt today, and I can give some kudos back to Subway for putting my rewards card balance on the receipt.