Social Networking for Business: What You Put Into It Is What You Get Out Of It
Posted on | March 10, 2010 | No Comments
A frequent criticism of social networking in business is that there’s just too much information that is irrelevant to sift through to find the relevant information. The idea is daunting, to many, to have to stay tuned in to your networks for what may be just one or two ounces of valuable business-related content when there are gallons upon gallons of “I had a chicken salad sandwich for lunch” content to pour over.
To that criticism, I would first say that perhaps those who suffer from social overload do not yet have a clearly-defined objective in their social media program. Perhaps they don’t have a “program” at all, but instead dabble in a few tweets a week or post and respond to interesting things on Facebook. That, my friends, may be where the gaping hole exists… between you and your targeted community of followers and friends who are your potential buyers and brand advocates.
Have you ever considered launching a direct mail campaign with no clear objective, just sending out random postcards in hopes you hit one person who may be interested in what you’re selling? Probably not. I would pose a similar question to you about your social media activity. Why do you only participate just enough to wave your little flag and say, “Yeah, I am here, but I have nothing important to say, so I’ll be back next week and maybe I’ll have something to say then.” In no other marketing you do for your company would that “fly”… would it?
So, I’ll save the more in-depth discussion of how to get started with a social media program for a future post, but for today, give your social media activity some real thought before you toss it aside as something only to do when you have downtime. I started this post by pointing to the frequent criticism that there’s too much “fluff” going on in social networking to pay attention for the content that does matter to you. Well, I suppose if you are not providing interesting, relevant content yourself, how can you complain?
Comments
Leave a Reply
-
Custom Search Tell A Friend
